***Update*** – If you like the matte look, checkout my new premium preset collection, Vintage Matte.

One popular post processing look that I’ve seen come and go over the past couple of years aims to imitate the look of film photography developed onto Matte finish photographic paper. I have to admit, there are times when this type of look can add a warmth and feeling that you sometime lose in the ultra crisp, clean, contrasty look that high resolution digital cameras give us. The key is to not take it to far. Subtlety will go a long way in selling this effect. I’m always a fan of post processing that doesn’t draw attention to itself. Add the effect because it will help the story of the photograph, not because the effect is cool and you hope it will help improve your otherwise underwhelming photo. [Read more…]