A couple of weeks ago I received the assignment to travel to Hawaii and shoot a cover shot for a corporate magazine. My visit was scheduled to take place during a sales rep meeting where there would be a few hundred people attending. 50 or so of these sales reps have qualified for a company car and would be driving it to the event to participate in a road rally around the island of O’ahu.

The creative brief called for the shot to include as many of these branded, white company cars as possible in an attractive setting. Shouldn’t be too hard in a beautiful place like Hawaii right? [Read more…]